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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Business Library (Miotso) (2)Call number: HF5823 .B387 2004, ... Undergraduate Library (Christ Temple) (1)Call number: HF5823 BEL.

2.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online resources:
Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5823 SHI.

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001
Availability: Items available for loan: Business Library (Miotso) (3)Call number: HF5823 .B387 2001, ... Graduate Library (Christ Temple) (11)Call number: HF 5823 BEL, ...

4.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Business Library (Miotso) (3)Call number: HF5823 .B387 1995, ...

5.
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Business Library (Miotso) (3)Call number: HF5823 .B387 1993, ...

6.
Marketing communications : interactivity, communities and content / Chris Fill. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Availability: Items available for loan: Business Library (Miotso) (2)Call number: HF5415.123 .F55 2009, ... Graduate Library (Christ Temple) (7)Call number: HF5415.123.F55FIL, ...

7.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2002
Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5415.123 FIL.

8.
Marketing communications : contexts, strategies, and applications / Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Time Prentice Hall, 2002
Availability: Items available for loan: Graduate Library (Christ Temple) (1)Call number: HF 5415.123 FIL..

9.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online resources:
Availability: Items available for loan: Graduate Library (Christ Temple) (4)Call number: HF 5823 SHI, ...

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