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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Graduate Library (Christ Temple) General stacks	HF 5823 SHI (Browse shelf(Opens below))	Available	gsct00003065
Books	Graduate Library (Christ Temple) General stacks	HF 5823 SHI (Browse shelf(Opens below))	Available	gsct00003066
Books	Graduate Library (Christ Temple) General stacks	HF 5823 SHI (Browse shelf(Opens below))	Available	gsct00003067
Books	Graduate Library (Christ Temple) General stacks	HF 5823 SHI (Browse shelf(Opens below))	Available	gsct00003068

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and index.

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