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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business Library (Miotso) General stacks	Non-fiction	HF5823 .B387 1995 (Browse shelf(Opens below))	1	Available	BSSM00001269
Books	Business Library (Miotso) General stacks	Non-fiction	HF5823 .B387 1995 (Browse shelf(Opens below))	2	Available	BSSM00001270
Books	Business Library (Miotso) General stacks	Non-fiction	HF5823 .B387 1995 (Browse shelf(Opens below))	3	Available	BSSM00001271

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

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