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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Undergraduate Library (Christ Temple) General stacks	Non-fiction	HF5823 SHI (Browse shelf(Opens below))	1	Available	ulct00001261

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

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