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Marketing communications : contexts, strategies, and applications / Chris Fill.

By: Material type: TextTextPublication details: Harlow, England ; New York : Financial Time Prentice Hall, 2002.Edition: 3rd edDescription: xxxii, 790 p. : ill. (some col.) ; 25 cmISBN:
  • 0273655000 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.123 .F55 2002
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Holdings
Item type Current library Collection Call number Copy number Status Notes Barcode
Books Books Graduate Library (Christ Temple) General stacks Non-fiction HF 5415.123 FIL. (Browse shelf(Opens below)) 1 Available EAQ GSCT00002272

Includes bibliographical references and indexes.

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