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	1.	Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Online resources: Table of contents only Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5823 SHI. Place hold Save to lists Add to cart (remove)
	2.	Direct marketing : an integrated approach / William J. McDonald. by McDonald, William J., Ph. D Series: Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5415.126 MCD. Place hold Save to lists Add to cart (remove)
	3.	Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997 Online resources: Table of contents only Availability: Items available for loan: Graduate Library (Christ Temple) (4)Call number: HF 5823 SHI, ... Place hold Save to lists Add to cart (remove)

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