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1.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online resources:
Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5823 SHI.

2.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Online resources:
Availability: Items available for loan: Graduate Library (Christ Temple) (4)Call number: HF 5823 SHI, ...

3.
ADVERTISING PROMOTION SUPPLIMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS by
Edition: 5TH
Material type: Text Text
Publication details: PHILADELPHIA DRYDEN PRESS 2000
Availability: Items available for loan: Graduate Library (Christ Temple) (5)Call number: HF 5823 SHI, ...

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