Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Description: xxiii, 424 p. : ill. ; 23 cmISBN: - 0131064851 (alk. paper)
- 658.8 20
- HF5415.13 .B46 1997
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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Undergraduate Library (Christ Temple) General stacks | Non-fiction | HF5415.13 BES (Browse shelf(Opens below)) | 1 | Available | ulct00002280 |
Browsing Undergraduate Library (Christ Temple) shelves,Shelving location: General stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.1265H374 HAR A quick start guide to Google AdWords : how to get your product to the top of Google and reach your customers / | HF5415.1265H374 HAR A quick start guide to Google AdWords : how to get your product to the top of Google and reach your customers / | HF5415.13 BAK The marketing manual / | HF5415.13 BES Market-based management : strategies for growing customer value and profitability / | HF5415.13.C5 CHO Supply chain management; strategy, planning, and operation | HF5415.13.C5 CHO Supply chain management; strategy, planning, and operation | HF 5415.13 FRA INTRODUCTION TO MARKETING |
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