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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Description: xxiii, 424 p. : ill. ; 23 cmISBN:
  • 0131064851 (alk. paper)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .B46 1997
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Undergraduate Library (Christ Temple) General stacks Non-fiction HF5415.13 BES (Browse shelf(Opens below)) 1 Available ulct00002280

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