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Market-based management : strategies for growing customer value and profitability /

Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - Upper Saddle River, NJ : Prentice Hall, c1997. - xxiii, 424 p. : ill. ; 23 cm.

ISBN: 0131064851 (alk. paper)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B46 1997

Dewey Class. No.: 658.8

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