Marketing Management: A Strategic Decision-Making Approach/ Harper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche
Material type:
TextPublication details: Boston McGraw-Hill/Irwin 2002Edition: 4th EdDescription: xxi. 594p. ill. col. 24 cmISBN: - 9780072472950
- HF5415.13 BOY
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Includes Index
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