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Marketing Management: A Strategic Decision-Making Approach/

Boyd Harper W. Jr.

Marketing Management: A Strategic Decision-Making Approach/ Harper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche - 4th Ed. - Boston McGraw-Hill/Irwin 2002 - xxi. 594p. ill. col. 24 cm

Includes Index

ISBN: 9780072472950

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LC Class. No.: HF5415.13 BOY

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