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Marketing Management: (Record no. 4429)

MARC details
000 -LEADER
fixed length control field	00604nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250228141143.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250228b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780072472950
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13 BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Boyd Harper W. Jr.
245 ## - TITLE STATEMENT
Title	Marketing Management:
Remainder of title	A Strategic Decision-Making Approach/
Statement of responsibility, etc.	Harper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche
250 ## - EDITION STATEMENT
Edition statement	4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	McGraw-Hill/Irwin
Date of publication, distribution, etc.	2002
300 ## - PHYSICAL DESCRIPTION
Extent	xxi. 594p.
Other physical details	ill. col.
Dimensions	24 cm
500 ## - GENERAL NOTE
General note	Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Edition	4th Ed.
Suppress in OPAC	No
999 ## -
--	4429
--	4429

Holdings
Source of classification or shelving scheme	Collection	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Library of Congress Classification	Non-fiction	Business Library (Miotso)	Business Library (Miotso)	General stacks	02/28/2025	HF5415.13 BOY	BSSM00001102	02/28/2025	1	02/28/2025	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002064	01/23/2026	1	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002065	01/23/2026	2	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002066	01/23/2026	3	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002067	01/23/2026	4	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002068	01/23/2026	5	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002069	01/23/2026	6	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002070	01/23/2026	7	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002071	01/23/2026	8	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002072	01/23/2026	9	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002073	01/23/2026	10	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002074	01/23/2026	11	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002075	01/23/2026	12	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002076	01/23/2026	13	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002077	01/23/2026	14	01/23/2026	Books
Library of Congress Classification		Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	01/23/2026	HF5415BOY	gsct00002078	01/23/2026	15	01/23/2026	Books