Strategic Marketing Communication: (Record no. 5618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250430144016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250430b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749429188 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith P. R. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Communication: |
| Remainder of title | New ways to build and integrate communications/ |
| Statement of responsibility, etc. | P. R. Smith, Chris Berry & Alan Pulford |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii. 300p. |
| Other physical details | ill. |
| Dimensions | 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford Alan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Rev. Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 5618 |
| -- | 5618 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 SMI | BSSM00002160 | 04/30/2025 | 1 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 SMI | BSSM00002161 | 04/30/2025 | 2 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/09/2026 | HF5415.123SMI | gsct00002273 | 02/09/2026 | 02/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/09/2026 | HF5415.123SMI | gsct00002274 | 02/09/2026 | 02/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/09/2026 | HF5415.123SMI | gsct00002275 | 02/09/2026 | 02/09/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/09/2026 | HF5415.123SMI | gsct00002276 | 02/09/2026 | 02/09/2026 | Books | |||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 05/08/2025 | HF5415.123 SMI | ulct00002290 | 05/08/2025 | 1 | 05/08/2025 | Books |