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Strategic Marketing Communication: New ways to build and integrate communications/

Smith P. R.

Strategic Marketing Communication: New ways to build and integrate communications/ P. R. Smith, Chris Berry & Alan Pulford - Rev. Ed. - London Kogan Page Limited 1999 - xii. 300p. ill. 21 cm

Includes Index

ISBN: 9780749429188

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LC Class. No.: HF5415.123 SMI

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