Services Marketing: (Record no. 4418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250228112351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071086967 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.Z4 ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: |
| Remainder of title | Integrating Customers Focus Across the Firm/ |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii. 642p. |
| Other physical details | ill. |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner Mary Jo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler Dwayne D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 6th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4418 |
| -- | 4418 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.Z4 ZEI | BSSM00001066 | 02/28/2025 | 1 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.Z4 ZEI | BSSM00001067 | 02/28/2025 | 2 | 02/28/2025 | Books |