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Services Marketing: Integrating Customers Focus Across the Firm/

Zeithaml Valarie A.

Services Marketing: Integrating Customers Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler - 6th Ed. - Boston McGraw-Hill Education 2013 - xxvii. 642p. ill. 24 cm

Includes Index

9780071086967



HF5415.Z4 ZEI
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