Services Marketing: Integrating Customers Focus Across the Firm/
Zeithaml Valarie A.
Services Marketing: Integrating Customers Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler - 6th Ed. - Boston McGraw-Hill Education 2013 - xxvii. 642p. ill. 24 cm
Includes Index
9780071086967
HF5415.Z4 ZEI
Services Marketing: Integrating Customers Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler - 6th Ed. - Boston McGraw-Hill Education 2013 - xxvii. 642p. ill. 24 cm
Includes Index
9780071086967
HF5415.Z4 ZEI