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	1.	Marketing Management: A Strategic Decision-Making Approach/ Harper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche by Boyd Harper W. Jr Edition: 4th Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill/Irwin 2002 Availability: Items available for loan: Business Library (Miotso) (1)Call number: HF5415.13 BOY. Graduate Library (Christ Temple) (15)Call number: HF5415BOY, ... Place hold Save to lists Add to cart (remove)
	2.	Marketing research text and cases by Boyd, Harper W Westfall, Ralph Stanley F. Stasch Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi AITBS Publishers c2004 Availability: Items available for loan: Undergraduate Library (Christ Temple) (1)Call number: HF5415.2.B65 BOY. Place hold Save to lists Add to cart (remove)

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