Normal view MARC view ISBD view

Advertising, promotion, and supplemental aspects of integrated marketing communications / (Record no. 8900)

MARC details
000 -LEADER
fixed length control field	01362cam a2200349 a 4500
001 - CONTROL NUMBER
control field	96915
003 - CONTROL NUMBER IDENTIFIER
control field	CU66
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260309115531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	960726s1997 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	96085295
Canceled/invalid LC control number	96085327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0030103525
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123
Item number	.S54 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/2
Edition information	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
245 10 - TITLE STATEMENT
Title	Advertising, promotion, and supplemental aspects of integrated marketing communications /
Statement of responsibility, etc.	Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Fort Worth :
Name of publisher, distributor, etc.	Dryden Press,
Date of publication, distribution, etc.	c1997.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 589 p. :
Other physical details	col. ill. ;
Dimensions	27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Dryden Press series in marketing
500 ## - GENERAL NOTE
General note	Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
Title of a work	Promotion management & marketing communications.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://www.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	3
e	opcn
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Library of Congress Classification	Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	03/09/2026	HF 5823 SHI	gsct00003065	03/09/2026	03/09/2026	Books
Library of Congress Classification	Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	03/09/2026	HF 5823 SHI	gsct00003066	03/09/2026	03/09/2026	Books
Library of Congress Classification	Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	03/09/2026	HF 5823 SHI	gsct00003067	03/09/2026	03/09/2026	Books
Library of Congress Classification	Graduate Library (Christ Temple)	Graduate Library (Christ Temple)	General stacks	03/09/2026	HF 5823 SHI	gsct00003068	03/09/2026	03/09/2026	Books