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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	1	Available	EAQ	GSCT00002112
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	2	Available	EAQ	GSCT00002113
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	3	Available	EAQ	GSCT00002114
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	4	Available	EAQ	GSCT00002115
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	5	Available	EAQ	GSCT00002116
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	6	Available	EAQ	GSCT00002117
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	7	Available	EAQ	GSCT00002118
Books	Graduate Library (Christ Temple) General stacks	Non-fiction	HF 5415.13 PER (Browse shelf(Opens below))	8	Available	EAQ	GSCT00002119

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

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