Basic marketing : a global-managerial approach/
Perreault, William D.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
0072409479 0071121102 9780072409475 9780071121101
Marketing--Management.
HF5415.13 / .M369 2002
658.8
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
0072409479 0071121102 9780072409475 9780071121101
Marketing--Management.
HF5415.13 / .M369 2002
658.8