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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

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Material type: Text

TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 1999.Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Undergraduate Library (Christ Temple) General stacks	Non-fiction	HF5415.13 MCD (Browse shelf(Opens below))	1	Available	ulct00002299

"Published in association with the Chartered Institute of Marketing."

Includes index.

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