Normal view MARC view ISBD view

Marketing plans : how to prepare them, how to use them /

McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Oxford ; Boston : Butterworth-Heinemann, 1999. - xviii, 578 p. : ill. ; 25 cm.

"Published in association with the Chartered Institute of Marketing." Includes index.

ISBN: 0750641169

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.

LC Class. No.: HF5415.13 / .M369183 1999

Dewey Class. No.: 658.8/02

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)