Direct marketing : an integrated approach / William J. McDonald.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)ISBN: - 0256197830 (alk. paper)
- 658.8/4 21
- HF5415.126 .M395 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Undergraduate Library (Christ Temple) General stacks | Non-fiction | HF5415.126 MCD (Browse shelf(Opens below)) | 1 | Available | ulct00002293 |
Browsing Undergraduate Library (Christ Temple) shelves,Shelving location: General stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 SMI Strategic Marketing Communication: New ways to build and integrate communications/ | HF5415.123 SMI Marketing communications; an integrated approach | HF5415.123 SMI Marketing communications : an integrated approach / | HF5415.126 MCD Direct marketing : an integrated approach / | HF5415.1263 BIE Business to Business Marketing: A value-driven approach | HF5415.1263 BIE Business to Business Marketing: A value-driven approach | HF5415.1263 BIN Business marketing management / |
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