Direct marketing : an integrated approach /
McDonald, William J., Ph. D.
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.) - Irwin/McGraw-Hill series in marketing .
0256197830 (alk. paper)
Direct marketing.
Direct marketing--Case studies.
HF5415.126 / .M395 1998
658.8/4
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin/McGraw-Hill, c1998. - xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.) - Irwin/McGraw-Hill series in marketing .
0256197830 (alk. paper)
Direct marketing.
Direct marketing--Case studies.
HF5415.126 / .M395 1998
658.8/4