Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: - 0072894822 (alk. paper)
- 0071179089 (international ed.)
- 9780072894820
- 658.8 21
- HF5415 .M378 2000
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Business Library (Miotso) General stacks | Non-fiction | HF5415 .M378 2000 (Browse shelf(Opens below)) | 1 | Available | BSSM00000993 | |
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Business Library (Miotso) General stacks | Non-fiction | HF5415 .M378 2000 (Browse shelf(Opens below)) | 2 | Available | BSSM00000994 | |
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Graduate Library (Christ Temple) General stacks | HF5415PER (Browse shelf(Opens below)) | Available | gsct00001997 | |||
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Graduate Library (Christ Temple) General stacks | HF5415PER (Browse shelf(Opens below)) | Available | gsct00001998 | |||
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Graduate Library (Christ Temple) General stacks | HF5415PER (Browse shelf(Opens below)) | Available | gsct00001999 |
Browsing Business Library (Miotso) shelves,Shelving location: General stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415 .M3173 ADC Marketing: Principles & Practice/ | HF5415 .M3173 ADC Marketing: Principles & Practice/ | HF5415 .M378 2000 Essentials of marketing : a global managerial approach / | HF5415 .M378 2000 Essentials of marketing : a global managerial approach / | HF5415 .M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M378 2006 Essentials of marketing : a global-managerial approach / | HF5415 .M67 2008 Problems in marketing : applying key concepts and techniques / |
Includes indexes.
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