Normal view MARC view ISBD view

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Contributor(s):

Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business Library (Miotso) General stacks	Non-fiction	HF5415 .M378 2000 (Browse shelf(Opens below))	1	Available	BSSM00000993
Books	Business Library (Miotso) General stacks	Non-fiction	HF5415 .M378 2000 (Browse shelf(Opens below))	2	Available	BSSM00000994
Books	Graduate Library (Christ Temple) General stacks		HF5415PER (Browse shelf(Opens below))		Available	gsct00001997
Books	Graduate Library (Christ Temple) General stacks		HF5415PER (Browse shelf(Opens below))		Available	gsct00001998
Books	Graduate Library (Christ Temple) General stacks		HF5415PER (Browse shelf(Opens below))		Available	gsct00001999

Includes indexes.

There are no comments on this title.

to post a comment.