Marketing communications : (Record no. 5617)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00996cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13533960 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250430142900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040323s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442654 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442651 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S65 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P R Smith & Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 696 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan, |
| Dates associated with a name | 1956- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0416/2004006939.html">http://www.loc.gov/catdir/toc/ecip0416/2004006939.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2004006939-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004006939-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0912/2004006939-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2004006939-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 4th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 5617 |
| -- | 5617 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 .S65 2004 | BSSM00002158 | 04/30/2025 | 1 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 .S65 2004 | BSSM00002159 | 04/30/2025 | 2 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/04/2026 | HF5415.123SMI | gsct00002227 | 02/04/2026 | 02/04/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/04/2026 | HF5415.123SMI | gsct00002228 | 02/04/2026 | 02/04/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/04/2026 | HF5415.123SMI | gsct00002229 | 02/04/2026 | 02/04/2026 | Books | |||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/04/2026 | HF5415.123SMI | gsct00002230 | 02/04/2026 | 02/04/2026 | Books | |||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 05/08/2025 | HF5415.123 SMI | ulct00002296 | 05/08/2025 | 1 | 05/08/2025 | Books |