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Marketing communications : an integrated approach /

Smith, P. R. 1957-

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xvi, 696 p. : ill. ; 25 cm.

ISBN: 0749442654 9780749442651

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .S65 2004

Dewey Class. No.: 658.8/02

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