Marketing communications : (Record no. 5615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00759cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15495648 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250430141335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081023s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273717225 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273717227 (pbk. : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .F55 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | interactivity, communities and content / |
| Statement of responsibility, etc. | Chris Fill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall/Financial Times, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 558 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 5th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 5615 |
| -- | 5615 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 .F55 2009 | BSSM00002155 | 04/30/2025 | 1 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 04/30/2025 | HF5415.123 .F55 2009 | BSSM00002156 | 04/30/2025 | 2 | 04/30/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002144 | 02/02/2026 | 1 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002145 | 02/02/2026 | 2 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002146 | 02/02/2026 | 3 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002147 | 02/02/2026 | 4 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002148 | 02/02/2026 | 5 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/02/2026 | HF5415.123.F55FIL | gsct00002149 | 02/02/2026 | 6 | 02/02/2026 | Books | ||||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 02/04/2026 | HF5415.123.F55FIL | gsct00002226 | 02/04/2026 | 02/04/2026 | Books |