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Marketing communications : interactivity, communities and content /

Fill, Chris.

Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2009. - xxxvii, 558 p. : col. ill. ; 27 cm.

ISBN: 9780273717225 (pbk. : alk. paper) 0273717227 (pbk. : alk. paper)

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF5415.123 / .F55 2009

Dewey Class. No.: 658.8/02

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