A preface to marketing management / (Record no. 4437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00736cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15951685 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250228162754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091019s2011 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529967 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529966 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071221115 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071221115 (pbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P388 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 12 - TITLE STATEMENT | |
| Title | A preface to marketing management / |
| Statement of responsibility, etc. | J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 258 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 12th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4437 |
| -- | 4437 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 .P388 2011 | BSSM00001124 | 02/28/2025 | 1 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Graduate Library (Christ Temple) | Graduate Library (Christ Temple) | General stacks | 01/23/2026 | HF5415PET | gsct00002030 | 01/23/2026 | 1 | 01/23/2026 | Books | ||||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 05/08/2025 | HF5413.13.P44 PET | ulct00002306 | 05/08/2025 | 1 | 05/08/2025 | Books |