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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - Twelfth ed. - New York : McGraw-Hill/Irwin, 2011. - xiv, 258 p. : ill. ; 26 cm.

ISBN: 9780073529967 (alk. paper) 0073529966 (alk. paper) 9780071221115 (pbk.) 0071221115 (pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P388 2011

Dewey Class. No.: 658.8

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