Basic Marketing: (Record no. 4433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250228161323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9870256139905 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault William D., Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: |
| Remainder of title | A Global Managerial Approach/ |
| Statement of responsibility, etc. | William D. Perreault, Jr. & E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi. (various pagings) |
| Other physical details | ill. col. |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 12th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4433 |
| -- | 4433 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 MCC | BSSM00001112 | 02/28/2025 | 1 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 MCC | BSSM00001113 | 02/28/2025 | 2 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 MCC | BSSM00001114 | 02/28/2025 | 3 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 MCC | BSSM00001115 | 02/28/2025 | 4 | 02/28/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/28/2025 | HF5415.13 MCC | BSSM00001116 | 02/28/2025 | 5 | 02/28/2025 | Books |