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Basic Marketing: A Global Managerial Approach/

Perreault William D., Jr.

Basic Marketing: A Global Managerial Approach/ William D. Perreault, Jr. & E. Jerome McCarthy - 12th Ed. - Boston Irwin/McGraw-Hill 1996 - xxvi. (various pagings) ill. col. 24 cm

ISBN: 9870256139905

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LC Class. No.: HF5415.13 MCC

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