Marketing / (Record no. 4359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01067cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15157499 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250225183757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080128s2009 mauabd 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073404721 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073404721 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077265892 (looseleaf ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077265890 (looseleaf ed.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M29474 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/IRWIN, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 742 p. : |
| Other physical details | col. ill., map, charts ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. entered under title. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip089/2008002053.html">http://www.loc.gov/catdir/toc/ecip089/2008002053.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html">http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 9th Ed. |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 4359 |
| -- | 4359 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/25/2025 | HF5415 .M29474 2009 | BSSM000001001 | 02/25/2025 | 1 | 02/25/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/25/2025 | HF5415 .M29474 2009 | BSSM000001002 | 02/25/2025 | 2 | 02/25/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/25/2025 | HF5415 .M29474 2009 | BSSM000001003 | 02/25/2025 | 3 | 02/25/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 02/25/2025 | HF5415 .M29474 2009 | BSSM000001004 | 02/25/2025 | 4 | 02/25/2025 | Books |