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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 9th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xlvii, 742 p. : col. ill., map, charts ; 29 cm.

Previous ed. entered under title. Includes index.

ISBN: 9780073404721 (alk. paper) 0073404721 (alk. paper) 9780077265892 (looseleaf ed.) 0077265890 (looseleaf ed.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2009

Dewey Class. No.: 658.8

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