ADVERTISING AND PROMOTION; (Record no. 3912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250217132837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250217b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, E. George |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION; |
| Remainder of title | an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838p; |
| Other physical details | ill.; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 999 ## - | |
| -- | 3912 |
| -- | 3912 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B38T BEL | BSSM00001242 | 03/08/2025 | 3 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B38T BEL | BSSM00001243 | 03/08/2025 | 4 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B38T BEL | BSSM00001244 | 03/08/2025 | 5 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Business Library (Miotso) | Business Library (Miotso) | General stacks | 03/08/2025 | HF5823.B38T BEL | BSSM00001245 | 03/08/2025 | 6 | 03/08/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/17/2025 | HF5823.B38T BEL | ulct00001246 | 02/17/2025 | 1 | 02/17/2025 | Books | |||||
| Library of Congress Classification | Non-fiction | Undergraduate Library (Christ Temple) | Undergraduate Library (Christ Temple) | General stacks | 02/17/2025 | HF5823.B38T BEL | ulct00001247 | 02/17/2025 | 2 | 02/17/2025 | Books |