Normal view MARC view ISBD view

ADVERTISING AND PROMOTION; an integrated marketing communication perspective

Belch, E. George

ADVERTISING AND PROMOTION; an integrated marketing communication perspective - 8th - Boston McGraw-Hill c2009 - xxv, 838p; ill.;

ISBN: 9780071284400

LC Class. No.: HF5823 / .B387 BEL

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)