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ADVERTISING PROMOTION SUPPLIMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

SHIMP TERENCE A.

ADVERTISING PROMOTION SUPPLIMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS - 5TH - PHILADELPHIA DRYDEN PRESS 2000 - XXIX,674p.,ILLUS.,TABLES

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ISBN: 0030211131

LC Class. No.: HF 5823 SHI

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