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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill 2001. - xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .

ISBN: 0072314451 9780072314458

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2001

Dewey Class. No.: 659.1

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