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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

By: Contributor(s): Material type: TextTextPublication details: New York : Palgrave Macmillan, 2003.Description: xxv, 556 p. : ill. ; 24 cmISBN:
  • 0333994361 (cloth)
  • 033399437X (pbk.)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .M224 2003
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Undergraduate Library (Christ Temple) General stacks Non-fiction HF5415 MCD (Browse shelf(Opens below)) 1 Available ulct00002233
Books Books Undergraduate Library (Christ Temple) General stacks Non-fiction HF5415 MCD (Browse shelf(Opens below)) 2 Available ulct00002234

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