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Marketing : a complete guide /

McDonald, Malcolm.

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. - New York : Palgrave Macmillan, 2003. - xxv, 556 p. : ill. ; 24 cm.

ISBN: 0333994361 (cloth) 033399437X (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M224 2003

Dewey Class. No.: 658.8

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