000			01034cam a2200253 a 4500
001			11883629
005			20260327190013.0
008			000106s2000 caua b 001 0 eng
020			_a0761918523 _qalk. paper
020			_a0761918531 _qpbk. : alk. paper
020			_a9780761918523 _q(alk. paper)
020			_a9780761918530 _q(pbk. : alk. paper)
050	0	0	_aP91.3 _b.B385 2000
082	0	0	_a302.23/07/2 _221
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger.
260			_aThousand Oaks, Calif. : _bSage Publications, _c2000.
300			_axix, 295 p. : _bill. ; _c24 cm.
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/00008042-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/00008042-t.html
942			_2lcc _cBK _n0
999			_c9189 _d9189