| 000 | 00991cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1143137 | ||
| 003 | CU66 | ||
| 005 | 20260309123814.0 | ||
| 008 | 950414s1996 cauab b 001 0 eng | ||
| 010 | _a 95017905 | ||
| 020 | _a0534192785 (acidfree recycled paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.M83 1996 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aMueller, Barbara, _d1958- |
|
| 245 | 1 | 0 |
_aInternational advertising : _bcommunicating across cultures / _cBarbara Mueller. |
| 260 |
_aBelmont : _bWadsworth Pub. Co., _cc1996. |
||
| 300 |
_axi, 340 p. : _bill., map ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aIntercultural communication. | |
| 650 | 0 | _aAdvertising media planning. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c8902 _d8902 |
||