000 00445nam a2200169 4500
005 20260309121300.0
008 CU66
020 _a0030211131
050 _aHF 5823 SHI
100 _aSHIMP TERENCE A.
245 _aADVERTISING PROMOTION
_bSUPPLIMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
250 _a5TH
260 _aPHILADELPHIA
_bDRYDEN PRESS
_c2000
300 _aXXIX,674p.,ILLUS.,TABLES
500 _aINDEX
942 _2lcc
_cBK
_n0
999 _c8901
_d8901