000			01038cam a22003014a 4500
001			12404021
003			cuc123
005			20260206132639.0
008			010509s2002 enka b 001 0 eng
010			_a 2001034648
020			_a0273655000 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.123 _b.F55 2002
082	0	0	_a658.8/02 _221
100	1		_aFill, Chris.
245	1	0	_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill.
250			_a3rd ed.
260			_aHarlow, England ; _aNew York : _bFinancial Time Prentice Hall, _c2002.
300			_axxxii, 790 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aMarketing channels.
650		0	_aSales promotion.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c8667 _d8667