000 00795cam a22002414a 4500
001 4048886
005 20260122104247.0
008 990622s2000 maua 001 0 eng
020 _a0256195552
_qalk. paper
020 _a9780256195552
_q(alk. paper)
050 0 0 _aHF5415.2
_b.H258 2000
082 0 0 _a658.8/3
_221
100 1 _aHair, Joseph F.
245 1 0 _aMarketing research :
_ba practical approach for the new Millennium /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
260 _aBoston :
_bIrwin/McGraw-Hill,
_cc2000.
300 _axxii, 682 p. :
_bcol. ill. ;
_c26 cm.
440 0 _aIrwin/McGraw-Hill series in marketing
500 _aIncludes index.
650 0 _aMarketing research.
700 1 _aBush, Robert P.
700 1 _aOrtinau, David J.
942 _2lcc
_cBK
_n0
999 _c8618
_d8618