000 00663cam a22002054a 4500
001 12758090
005 20250512123020.0
008 020427s2003 enka b 001 0 eng
020 _a0273643789 (pbk.)
050 0 0 _aHF5415.55
_b.H65 2003
082 0 0 _a658.8
_221
100 1 _aHollensen, Svend.
245 1 0 _aMarketing management :
_ba relationship approach /
_cSvend Hollensen.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times/Prentice Hall,
_c2003.
300 _axxvi, 787 p. :
_bill. ;
_c25 cm.
650 0 _aRelationship marketing.
650 0 _aMarketing
_xManagement.
650 0 _aRelationship marketing
_vCase studies.
942 _2lcc
_cBK
_n0
999 _c5724
_d5724