| 000 | 00854pam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 739717 | ||
| 005 | 20250509123021.0 | ||
| 008 | 990216s2000 ilua b 001 0 eng | ||
| 020 | _a0073661511 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P388 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
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| 300 |
_axviii, 318 p. : _bill. ; _c23 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99010058.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/99010058.html |
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c5715 _d5715 |
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